Search Engine Optimization (SEO) helps people find your website on search engines like Google. First Class Code provides keyword research to uncover the most common terms people use when they search for businesses that are similar to yours. From there I incorporate those terms into the pages of your website in places where search engines look for them. SEO doesn’t stop there though, as there are many factors search engines consider that are not just on your website, such as back links. Hiring the wrong person to perform these tasks can result in a lower rank, or even worse – black listing from Google!
If you are interested in learning more about Search Engine Optimization and the different factors that come into play I highly recommend this Beginner’s Guide To SEO. This handy 10 chapter guide will explain the process used to rank your website on search engines.